Mumbai, November 7, 2025: AU Small Finance Bank has introduced a new initiative called ‘M Circle’ for women. It is a women-first banking program that aims to do a lot more than open a bank account. It’s designed to make banking feel personal, empowering, and even rewarding for women across every stage of life.
Unlike the usual “women’s account” that comes with a pink debit card and a slightly different interest rate, M Circle feels different. It’s built as a lifestyle-led club — a mix of money, wellness, shopping, and growth — where women can access financial tools, health benefits, and real-world privileges that actually matter.
As per the official press release by AU Small Finance Bank, M Circle has been created to celebrate women’s individuality — her milestones, her ambitions, and her financial independence by offering banking that feels more personal, relevant, and inclusive.
What is M Circle?
M Circle isn’t another “women’s savings account.” It’s a membership-style ecosystem built exclusively for women customers of AU SFB.
The name “M” stands for Milestones and Moments — reflecting the many phases that shape a woman’s life journey.
It’s designed for homemakers, teachers, pilots, 9to5, and entrepreneurs alike, bringing together banking, health, lifestyle, and community under one platform.
In short, it’s not just about where she saves her money, but how she uses it to grow, live better, and feel supported.
Executive Director & Deputy CEO of AU SFB – Uttam Tibrewal said, Women across roles — homemakers, professionals, entrepreneurs — have unique goals. M Circle celebrates that individuality. He added that the aim is not just financial inclusion, but celebration for handling finance independently— giving women a platform that understands their choices.
Why did AU Bank launch it?
AU’s does own research found that women are quietly changing India’s financial landscape; they are earning, saving, investing, and leading businesses, doing jobs faster than ever.
| Insight | Data |
|---|---|
| Urban women managing household finances | 23% |
| Growth in women-led small businesses | 13.5% CAGR |
| AU Bank’s customer base | 1.2 crore+ |
| Total deposits (Sep 2025) | Rs: 1.32 lakh crore+ |
But despite this, many women still find banking too formal or distant. AU Bank says M Circle was built to change that — to make finance feel approachable, modern, and built around her life.
What women get under M Circle (Benefits)
- Exclusive Banking Privileges: You will get a 25% discount on locker rentals; Also, 0.2% lower interest on select loans.
- Financial Literacy & Investments: Programs to help women understand and grow their money. They allow books, videos, tutorials, and more.
- Health & Wellness: It covers daily health, and you will get complimentary annual check-ups (including cancer screenings). Furthermore, you will get unlimited online consultations and Cult Fit memberships.
- Lifestyle & Shopping: In your daily life, you will get multiple benefits, cashbacks, and offers on Nykaa, Ajio Luxe, Kalyan Jewellers, Zepto, Swiggy, and BookMyShow.
- Business Support: for women entrepreneurs – Free UPI QR and payment options, POS setup, and Zoho Books access.
It’s a mix of practical and personal — where banking meets lifestyle.
The Bigger Picture: AU’s big bet on women and universal banking
The launch of M Circle comes as AU Small Finance Bank prepares to transition into a universal bank, after receiving the RBI’s in-principle approval earlier this year.
By focusing on women — one of the most underserved yet high-potential banking segments — AU is clearly eyeing long-term relationship banking, not short-term campaigns.
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