Updated 11:00 AM IST – HDFC Bank has jumped back to the top of India’s brand hierarchy, reclaiming the No.1 position in the 2025 Kantar BrandZ Top 100 Most Valuable Indian Brands. The bank’s brand value surged 18% year-on-year, hitting US$44.9 billion—its strongest leap in years.
This boost doesn’t come from luck. It comes from relentless digital pushes, customer-first ideas, and a brand identity that refuses to slow down.
And yes, the bank that brought India “Vigil Aunty”—the superhero-style fraud awareness mascot—is now officially India’s most valuable brand once again.
India’s Top 10 Most Valuable Brands – Kantar BrandZ 2025
A quick look at the updated leaderboard:
| Rank | Brand | Category | Brand Value (US$M) |
|---|---|---|---|
| 1 | HDFC Bank | Financial Services | 44,988 |
| 2 | Tata Consultancy Services | Tech & Services | 44,233 |
| 3 | Airtel | Telecom | 41,069 |
| 4 | Infosys | Tech & Services | 25,540 |
| 5 | ICICI Bank | Financial Services | 20,633 |
| 6 | State Bank of India | Financial Services | 18,808 |
| 7 | UltraTech Cement | Materials | 14,524 |
| 8 | Jio | Telecom | 14,055 |
| 9 | HCL Tech | Tech & Services | 12,826 |
| 10 | LIC | Financial Services | 10,347 |
These 10 brands define a major slice of India’s economic narrative. The complete Top 100 together hold $524 billion in brand value — close to 13% of India’s GDP.
Why HDFC Bank Returned to the Throne
HDFC Bank has seen a massive 377% rise in brand value since the first BrandZ India report in 2014. That’s not ordinary growth, it’s compounding confidence powered by three clear factors:
1. Digital muscle without noise
HDFC didn’t chase trends; it built products that actually work.
Fast apps, cleaner interfaces, smoother service — the basics delivered well.
2. Customer obsession that shows up daily
From fraud-protection tools to faster support, every upgrade made the user feel heard.
3. A brand that knows how to talk to India
The introduction of Vigil Aunty made digital safety fun and memorable — a rare win in a space often filled with dull warnings.
As per the Kantar Report, Brand Value Jumps Worth Tracking
- HDFC Bank: +18%
- Airtel: Crossed $41B
- UltraTech Cement: Climbed to $14.5B
- HCL Tech: Steady lift to $12.8B
- Jio: Right behind UltraTech at $14B
Financial, telecom, and tech categories continue to dominate the 2025 rankings.
Quick checklist: What Stood Out in This Year’s Report
- Financial brands continue to rule the charts
- Telecom giants added weight as data demand exploded
- Tech service leaders held strong despite global shifts
- Cement broke into the Top 10 in style
- Consumer categories slowed as digital-first ecosystems accelerated
Bottom Line: What This Ranking Really Means
Kantar, an international research company based in London, England. Their campaign BrandZ, it measures brand value by combining financial performance with how real consumers feel, trust, and connect with a brand. They got insights from over 145,800 consumers.
It’s not a surface-level popularity check; it reflects deep equity built over years.
This year’s ranking shows one thing clearly: HDFC Bank is not just winning in brand value; it’s winning everywhere in 2025.
Along with topping Kantar’s list, HDFC Bank has also climbed to the No.2 spot in India’s market cap, sitting right behind Reliance Industries.
In the process, it has overtaken both Airtel and TCS, two giants that traditionally dominate long-term valuation charts.
- The message is simple: India’s biggest private bank is shaping two scoreboards at once: brand power and stock market dominance.
